More than 10 years after this article (It’s All in the Process, by Ann Senechal) was originally published, clients and designers are still trying to work out that delicate balance between form and function, we’re still trying to get it right. Now, there is one more addition to the mix–the user. How will they all play together to bring about a web that is both useful for users and profitable for business? User experience design.

When one things about design, they often think about “look and feel” and aesthetics. Design is much more than that, it is about planning, strategy, and outcomes. It is all about the process.